Marketing has always been a riskier investment. A large ratio of business enterprise are still of small and medium size. The biggest cause of concern for them in marketing investment is the – Return On Investment(ROI). If you are one of them, then PPC is the way to go for you.
Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct relevant people/group of people/companies to websites (hence business product). In PPC you only have to pay for number of visitors that come on your website by clicking on the advertisement displayed at various places.